Our editorial standard is to make claims understandable, attributable and proportionate to the available evidence. The guidance below describes the standard every published article should meet.
Accountability
Every article identifies a responsible writer or editorial organisation. A public biography should accurately describe the person’s experience. Professional qualifications, first-hand testing and expert review must never be implied when they did not happen.
Sources and verification
Use primary sources where possible: operator terms for conditions, regulator registers for licence claims and official technical documentation for payment mechanics. Identify the source and the date a volatile fact was checked. Avoid presenting a marketing statement as an independently verified fact.
Fair comparisons
Include material disadvantages, restrictions and uncertainty alongside benefits. Explain who a feature may be relevant to and why. Commercial relationships must be disclosed close to the relevant content. A paid placement must be visibly labelled.
Tools and automation
Software may assist research, formatting or drafting, but the publisher remains responsible for the finished content. Automatically generated text must be checked for factual accuracy, usefulness and originality before publication. Changing a calendar label does not constitute an editorial review.
Updates and corrections
Update a page when its substance changes. Correct factual errors clearly and promptly once verified. Preserve useful context for significant corrections. Do not advance publication dates just to make old content appear new.
Boundaries
Our content is general information. It does not promise gambling returns, advise users to bypass identity or location restrictions, or replace individual legal or financial advice. Gambling should be treated as an expense with a risk of complete loss.